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Russ Boyd, Team Broker
Intero Real Estate Services
First Priority  Financial
Email: Russ@BrokerRuss.com
Direct: 650 325 7877
Fax Direct: 888 579 1007

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Know Why You are Selling

If you know exactly why you are selling then it is easier for you to follow the right plan of action for getting what you want.

If you are a seller who needs to close a sale as quickly as possible, then you should know that getting the highest price possible is not one of your priorities. It does not mean that you won’t or cannot get the highest price, but it means that the price is not the deciding factor. A buyer who can give you a quick closing time will appeal much more to you than a buyer who can offer you more money but the negotiation and closing time drag on.

It’s always good to know how low you will go, in terms of selling price. This will help to eliminate some of the offers that you find simply offensive or ridiculous. Even though you should consider all offers seriously and take into consideration the terms of each offer, sometimes, if you know the bottom line and are strict about it, you can save yourself time.

Once you know what your limits and reasons are, discuss them with your agent so that they can help you set your goals realistically. If you decide to list your home on your own, make sure you do research on the current market, and you get the proper advice you need in terms of legal issues, etc. The key is to be realistic and to know what your goals are so they can be met.

Testimonials

"Russ,you are a terrific realtor, it’s a pleasure dealing with you. We have no hesitancy using you and referring others. Thanks for all your help..” J.R.W., Attorney, San Mateo
“Homeownership feels good. Thank you for helping me get there.” J.R., Engineer, Foster City
"Joan, thanks for being such a wonderful real estate agent. Your time and effort paid off and we were delighted you sold our home in 7 days for almost $400,000 over asking price. We hated leaving Atherton but we love our new condo you found for us in Sharon Heights.” V. Keller, Atherton