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Russ Boyd, Team Broker
Intero Real Estate Services
First Priority  Financial
Email: Russ@BrokerRuss.com
Direct: 650 325 7877
Fax Direct: 888 579 1007

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Plan of Action

  1. Analyze why you are selling - If you understand your motives, you will be able to better negotiate and to get what it is that you want, whether it be a quick sale, high price, or somewhere in the middle.

  2. Prepare your home for the buyer - Maximize the strengths of your property and fix up its weaknesses. You want the buyer to walk away from your home with a lasting good impression.

  3. Find a good real estate agent that understands your needs - Make sure that your agent is loyal to you, and can negotiate to help you achieve your goals. In addition, they should be assertive and honest with both you and the buyer.

  4. Be prepared for negotiation - Learn and understand your buyer’s situation; what are their motives? Can you demand a big deposit from them? Try to lock in the buyer so that the deal goes through.

  5. Negotiate for the best price and the best terms - Learn how to counter offer to get maximum value from every offer.

  6. Make sure the contract is accurate and complete - Be honest with your disclosures; you do not want to lose the deal because you were lying or diminishing your home’s defects. Insist the buyers get a professional inspection. This will protect both you and the buyer.

Testimonials

"Russ,you are a terrific realtor, it’s a pleasure dealing with you. We have no hesitancy using you and referring others. Thanks for all your help..” J.R.W., Attorney, San Mateo
“Homeownership feels good. Thank you for helping me get there.” J.R., Engineer, Foster City
"Joan, thanks for being such a wonderful real estate agent. Your time and effort paid off and we were delighted you sold our home in 7 days for almost $400,000 over asking price. We hated leaving Atherton but we love our new condo you found for us in Sharon Heights.” V. Keller, Atherton